Halo3 and Web2.0?

When Halo3 was released on September 27 it immediately made the record for the highest grossing opening day in entertainment history, making $170 million in its first 24 hours, and $300 million in its first week. More than one million people played Halo 3 on Xbox Live in the first twenty hours, the biggest gaming day in Live’s history. (Wikipedia).

So what drives the enormous success of games like Halo and WOW? There are three factors that make these games different from other games and in fact all movies:

1. The user (player) controls the experience
2. Usage drives development
3. Zero footprint

These happen to be the same success factors that drive Web2.0. Successful sites (web applications?) like Flickr, Youtube, WordPress and Digg allow the users to 1) control the experience 2) they become increasingly interesting when more users participate and 3) have a very low barrier to participate.

So the next time you think about ‘Web2.0′ think about how it applies to more then just websites. How does it apply to your products/services?

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Tags: halo3, participation, user experience, Web2.0

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